Sick sick sick a311/15/2022 Great stuff but we got so carried away talking in fact that we blew past our turn off onto the twisty roads. Time’s up and now I get to have a go behind the wheel. As you will know, I am hopeless with directions but there we were. He took the first half of the drive up and I navigated, heaven help us. I paired up with a fellow young journalist and we jumped at the chance to drive the S3 on the way up to lunch. All this over a nice coffee courtesy of Ozone which was perfect for a chilly Auckland morning.īack to the cars. They also briefed us about Audi’s past, present and future. All of whom were the source of the information above. And they did! With some serious design changes and performance tweaks, these two are going to be good!īefore we could drive these new hatches, we were treated to a stats fest from Audi’s terrific trio of Dean, Jared and Mark. The now launched S3 and soon to come RS3 make up a big part of that so it was vital for Audi to launch these new cars here. Alongside that, Audi have set their ICE expiry date at 2033 which is still 12 years away! Kiwis love our sporty Audis and the stats back that up with 44% of NZ Audi buyers opting for S & RS models. Even more so worldwide where 30-40% of Audis sold are SUVs so the A3 occupies a much larger market. Even though, 60-70% of Audi’s sales here are SUV based, the A3 still has a strong pull. It should come as no surprise to most that Audi chose to release this fourth generation A3 in New Zealand. So for most people, the name has a ring to it! Secondly, the A3 is most people’s first foray into Audi ownership. So why then does this name have a ring to it?įirstly, it’s an Audi and their emblem is literally four rings. The same goes for the S3 which was the founding father of the performance premium hatch. It should come as no surprise that the Audi A3 has been around for 25 years now and was responsible for creating the premium hatch segment. Earlier today, we were invited to the New Zealand launch of Audi’s fourth generation A3 and S3.
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